+3 to Charisma is a nerdy lifestyle company owned and operated by a geeky woman and her gamer guy who love quality, handcrafted jewelry and accoutrements. All their products are designed to boost your personal charisma stats and to help you better express your love for the nerd, geek, science, gamer and general fandom communities.
Designer Extraordinaire Anna Hoover and Hired Henchman #1 Johnny Leary are inspired by the colors, textures and patterns of various fandom’s characters and themes, which are then echoed in each of their unique accessory collections. Anna’s love affair with jewelry began when she was small, playing dress-up with her mother’s clothing and antique pins. One of her favorite childhood treasures was a box of mismatched jewelry and pins she purchased at an auction for one dollar, of which several of those pieces she still has today. Later, in high school, she learned how to make beaded jewelry and how to solder metals in art class, making pieces to wear and to give to family and friends. Although Anna decided to become a trained archaeologist, she never lost her passion for jewelry. In 2006, she opened a side business creating handmade jewelry and textiles with her sister, and then finally opened an Etsy shop in 2009.
Johnny met Anna just out of high school and quickly introduced her to the world of comics and the fandom community, attending comic cons together since the early 2000s. However, many times Anna expressed frustration at the lack of affordable-yet-pretty nerdy jewelry options at cons and online. As a working professional, it was not encouraged to wear character symbols at the office or to business meetings. She loved that her favorite characters were instantly recognized by specific color combinations and wanted to draw that mental memory recognition into her pieces. So, at Johnny’s urging and with his assistance, she set out to design wearable jewelry that relied not on symbols, but on the color palette.
The duo’s extensive research and keen eye for color matching resulted in the creation of the Superheroes vs Villains Collection for +3 to Charisma in 2016. This founding jewelry series is inspired by the Silver Age of comics; Anna uses vintage glass, sterling silver and genuine leather to capture the specific colors from the 1950-60s to represent such characters as Wonder Woman, Batman and Captain America. However, the enticing part of the jewelry is that identical colors often mean different characters to different people; for example, a red/black Red Skull ring can also be attributed to Deadpool, Harley Quinn or even Darth Maul. New pieces and mini-series are being added all the time.
+3 to Charisma jewelry sets personal style at the forefront so the wearer can shine in everyday life, in a professional setting, at a comic con, while nerding out or just saving the world. The accessories are all designed so that only the wearer and others in the community will be “in the know” when the jewelry is flaunted, the cosplay props are flashed, the tabletop accessories are presented during a game, the textiles are worn, etc.
Fans and spectators are always welcome and can find +3 to Charisma at comic cons, fashion shows and local markets throughout the year, and in select comic book shops in southern California. Check out our Upcoming Events page to learn more. Anna’s digital home is on Instagram but Facebook and Twitter are also highly favored.